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Our team of industry experts offer guidance, inspiration and insights on a range of topics about all aspects of self-publishing.

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From the Editor...

As we move into February, literary events season looms. You can expect lots of articles explaining how indie authors can really make the most of the events that are on offer. You may have noticed our recent piece about DIY self-publishing. As the name suggests, this is for authors who are considering what it might take to ‘go it alone’. It’s the first in our mini series looking at the very basics of self-publishing – ideal for those who are new to this or repeat authors considering a fresh approach.

Spotlight Contributor

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Helen McCusker, Booked PR

Helen has worked in publishing for the past decade and before that enjoyed a varied career in broadcast journalism, including entertainment reporting for the BBC. Having worked “on the other side”, the award-winning book publicist has managed a busy newsroom and interviewed many authors live on-air, so knows exactly how a good author press release should read – and the best time to strike. Since combining her skills and launching Booked PR in 2008 (celebrating 8 years of service in August 2016) Helen has had the pleasure of promoting both traditionally published and self published books. This year, Helen launched the @TheAuthorHour on Twitter - a weekly social media author forum where writers can talk about publishing, promotion and share their knowledge. She regularly speaks at publishing events and is always willing to advise authors on the best promotional strategy for their book.

Find out more at: www.bookedpr.com or follow Helen on Twitter: @helenmccusker

Meet Our contributors...

Rachel Gregory, Magazine Editor

Jeremy Thompson, Managing Director, Troubador

Debbie Young, The Alliance of Independent Authors

Ben Cameron, Cameron Publicity & Marketing

Helen McCusker, Booked PR

Cressida Downing, The Book Analyst

Guest Writer

Staff Writer

From the editor…

As we enter the autumn, the publishing industry is gearing up for the great Christmas rush. For self-publishers, this is often a frustrating time of year, with many not realising the long timescales that retailers work to. If you haven't already got your book in production, it's looking likely that it won't be ready in time for Christmas!

Even if you do get your book ready well in advance of the holiday season, getting retailers to take notice can be difficult. There are so many big books from the established publishing houses that it can be impossible to get noticed. That can mean that you forsake what appears to be the best selling season in favour of a time when there are fewer big books around, so in the early spring, for instance.

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Yet that can work in your favour in fact... sell privately before Christmas, sell to the retailers afterwards when they are looking for new titles. A win-win for all!

In the next few months we will be altering the way that this magazine reaches readers, so watch this space!

Indie Pick

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Held to Ransom – Book 3 in the Linmore Series by Jemima Brigges.

Joshua Norbery vowed never to marry for money, but is forced to accept the unthinkable; when he learns that a mortgage taken out on his family estate has been acquired by the bride’s father. The only way to regain it is to provide a son as heir to his father-in-law’s business empire.

Arthur Bradstone uses the threat of losing Linmore to ensure Joshua’s compliance, but no one seems to have told Joshua’s wife of the part that she is required to play.

Hardly has Joshua overcome the initial difficulties in his marriage, than shadows from his past threaten to tear it apart...

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