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Our team of industry experts offer guidance, inspiration and insights on a range of topics about all aspects of self-publishing.

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Book Trailer tips for indies

Jasmin Elliott, a member of Matador's marketing team, considers the merits of book trailers in a 'video first' world.

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From the Editor...

As we move into February, literary events season looms. You can expect lots of articles explaining how indie authors can really make the most of the events that are on offer. You may have noticed our recent piece about DIY self-publishing. As the name suggests, this is for authors who are considering what it might take to ‘go it alone’. It’s the first in our mini series looking at the very basics of self-publishing – ideal for those who are new to this or repeat authors considering a fresh approach.

Spotlight Contributor

HelenBookedPRsmall

Helen McCusker, Booked PR

Helen has worked in publishing for the past decade and before that enjoyed a varied career in broadcast journalism, including entertainment reporting for the BBC. Having worked “on the other side”, the award-winning book publicist has managed a busy newsroom and interviewed many authors live on-air, so knows exactly how a good author press release should read – and the best time to strike. Since combining her skills and launching Booked PR in 2008 (celebrating 8 years of service in August 2016) Helen has had the pleasure of promoting both traditionally published and self published books. This year, Helen launched the @TheAuthorHour on Twitter - a weekly social media author forum where writers can talk about publishing, promotion and share their knowledge. She regularly speaks at publishing events and is always willing to advise authors on the best promotional strategy for their book.

Find out more at: www.bookedpr.com or follow Helen on Twitter: @helenmccusker

Meet Our contributors...

Rachel Gregory, Magazine Editor

Jeremy Thompson, Managing Director, Troubador

Debbie Young, The Alliance of Independent Authors

Ben Cameron, Cameron Publicity & Marketing

Helen McCusker, Booked PR

Cressida Downing, The Book Analyst

Guest Writer

Staff Writer

Video Update!

From the editor…

As we move into February, literary events season looms. You can expect lots of articles explaining how indie authors can really make the most of the events that are on offer.

You may have noticed our recent piece about DIY self-publishing. As the name suggests, this is for authors who are considering what it might take to ‘go it alone’. It’s the first in our mini series looking at the very basics of self-publishing – ideal for those who are new to this or repeat authors considering a fresh approach.

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It’s been great to hear from so many of you already in 2017. If you think of anything you’d like to see featured on the site, or would like to contribute, get in touch. That’s how the Back to Basics series came about!

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Indie Pick

dosag-cover

This limited edition book is a love note to Canada by its creator, and Zelpha Comics founder, Luanga Nuwame.

The book is currently being crowdfunded on Kickstarter… help make this one-of-a-kind collectible item a reality.

On July 1st 2017, Canada turns 150 – and the entire country is celebrating all year long. To mark this grand anniversary, Zelpha Comics is launching a unique, collectible hybrid book to showcase the people, landmarks, wildlife, inventions, international relationships and interesting factoids that Canada is famous for.

150 Years of Awesome Canada is an innovative combination of a multiple set trading card series and large format coffee table book. Each glossy page contains 8 to 12 cards, which readers can cut out. 150 Years of Awesome Canada also contains trading cards that tackle intriguing subjects such as the growth of gay rights, free trade, universal healthcare, G8 Power, women of distinction, Canada at war and Canadian comic book legends. There is even a comedic ‘President Trump meets PM Trudeau’ card – to our knowledge, the first one to be made.

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