October Q&A: Book Trailers
‘I’ve seen a lot of great book trailers for traditionally published books… but is there any point in making one as a self-published author?’
We put your question to Matador’s Digital Manager, Dan Norris, and asked him to give his unbiased opinion on the benefits of producing a trailer.
‘In short, yes – but only if you’re going to do it well and use it effectively. Book trailers can be great digital marketing tools, providing an excellent visual introduction to a book – provided they are created to a professional standard. Keep your aims in mind. This should be a short (usually one minute) video introduction to your book that hopes to entice potential customers to buy it. As such, the trailer should highlight key themes and hint at the book’s content (accompanied by images and music that combined, tell a story – but not necessarily the story). As with cover design, don’t try to depict all of the key events in the book, just give a veiled overview of the types of topics that they might expect to find. Additionally, they must include all of the essential information: publication date, pricing and purchase information are crucial.
Why are they Beneficial?
• They give you the opportunity to market your book in a visual way.
• They are a quick way to communicate the genre of your book.
• Trailers integrate into other platforms easily – if you have an author website or social media pages for example, they can work really well on there as part of a marketing strategy.
• Video is one of the fastest – if not THE fastest online growing medium, which means that they can optimise search engine optimization (SEO), ie. they can lead to your book being found in relevant online searches.
Things to think about
Make sure any sounds you use are appropriate and that you have the rights to use them; try a royalty free stock sound effect site like Getty to ensure the sounds are of a high standard. As a guide, you’re looking at paying about £5 per sound or £35 for ‘unlimited’ sound effects.
When looking for other types of media, think about using Creative Commons, which offers a vast database of media that is available for legal use, sharing, repurposing and remixing. Their licenses help bridge the copyright conflict so that the Internet can reach its full potential, including your book trailer!
Have you identified your audience? This is an important step in deciding how to pitch your trailer and where to display it.
Crucially, what are you going to do with your trailer when you have it? Do you have an author website? Are you confident using social media? Do you have a Youtube or Vimeo account? Without a platform/outlet, there’s perhaps little point in producing a trailer.’