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Our team of industry experts offer guidance, inspiration and insights on a range of topics about all aspects of self-publishing.

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The London Book Fair 2016

The UK's premier book trade event takes place each year at Olympia. The London Book Fair attracts publishers, retailers and industry suppliers... and authors! Rachel Gregory looks at the best way for authors to approach the event, and what they can expect to find...


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From the Editor...

We have lots lined up for you in AW16, much of which centres around helping you to market your books effectively. We’ll be posting articles on audiobooks, author websites, blogging, an indie author’s guide to using social media, and even a piece on podcasts. It’s a way off yet, but we want you to be prepared to push your book in the countdown to Christmas, with fingers firmly on the pulse of all of the latest ways that you can bring a product to market and reach your target audience at one of the busiest times of year for the book trade.


You may have noticed a theme to some of our recent posts – we’ve published quite a few articles about how you can use technology to help with your writing. These ideas are proving popular with indies – and it’s easy to see why. Have a look through the dropdown topics above for inspiration!

With many more guest posts to come, including our third Authors’ Life snapshot, I’d like to express a huge thanks to all of our recent guest contributors. Is there anyone you’d like to hear from, or a subject that you’d like us to cover? As always, get in touch and let us know; we love hearing from you.

Spotlight Contributor


Helen McCusker, Booked PR

Helen has worked in publishing for the past decade and before that enjoyed a varied career in broadcast journalism, including entertainment reporting for the BBC. Having worked “on the other side”, the award-winning book publicist has managed a busy newsroom and interviewed many authors live on-air, so knows exactly how a good author press release should read – and the best time to strike. Since combining her skills and launching Booked PR in 2008 (celebrating 8 years of service in August 2016) Helen has had the pleasure of promoting both traditionally published and self published books. This year, Helen launched the @TheAuthorHour on Twitter - a weekly social media author forum where writers can talk about publishing, promotion and share their knowledge. She regularly speaks at publishing events and is always willing to advise authors on the best promotional strategy for their book.

Find out more at: or follow Helen on Twitter: @helenmccusker

Meet Our contributors...

Rachel Gregory, Magazine Editor

Jeremy Thompson, Managing Director, Troubador

Debbie Young, The Alliance of Independent Authors

Ben Cameron, Cameron Publicity & Marketing

Helen McCusker, Booked PR

Cressida Downing, The Book Analyst

Guest Writer

Staff Writer

Video Update…

From the editor…

November is here! Is it too soon to mention Christmas?

Are you thinking about gifting an ebook, printed book or maybe some marketing materials to a fellow indie as a present? We’ll help you out with the intricacies and potential pitfalls, to make sure it all goes smoothly.


Crowdfunding might be something that has sparked your interest. In the lead-up to Christmas, we’ll be posting a series featuring a range of industry experts including the guys at Publishizer, and Unbound’s Creative Director. To top it all off, Debbie from ALLi will be answering our latest reader question in our November Q&A, where she talks about a common problem of overcoming writers’ block. Hopefully, you’ll agree it’s exciting stuff!

There’s all that and much more to look forward to. As ever, if you want to get in touch via the Contact Us section or on Twitter (@selfpublishmag) then please do; we love hearing from you.

Indie Pick


“This enchanting debut is an historical novel woven with magic and mysticism. ”

After the Battle of Hastings, two men were rewarded for their bravery and given lands close to the Princedoms of Wales. On their journey, one of the men had his first encounter with a powerful, spiritual magician.

He prophesised the births of each man’s child who were to be betrothed at birth and instructed in the secrets of the ancient mysteries. He also warned of the dangers ahead – what will this mean for the men and their children?

This is a true story of real people who lived on this earth over 900 years ago – a tale of battle, cruelty and of a love transcending both time and space. It is also a story of its time when magical law was still known and practised.

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